Off Page Search Engine Optimization has been become probably the most important factor in how your site ranks. The internet and world wide web continues to grow and grow at an enourmous rate. Pages of similar topic obviously arise. There might be 100 million web pages on the topic of baseball or 100 million web sites on the topic of web site design and search engine programming. Because of this enormously large database of similar content, search engines began focusing on off page factors in determining relavancy of search results.
Off Page Factors are factors outside of your normal control of the content of your site. They are often referred to by search engine optimization experts as the "inbound links" your site receives from OTHER websites. It is almost like a popularity contest in that search engines factor in how many other websites have visited your site, thought the information was relevant to their site and "linked to you" .
For example say an ecommerce catalog site sold golf clubs on an online shoppin site Bob's Golf Shop, and a well regarded Golf magazine website "linked" to you as "Bob's Golf Shop".
Well Search engines analyze the site that linked to you, AND the "link text" that was linked to you. Be careful though because one to many links of a repeated phrase and search engines will penalyze you and it can conversely reduce your ranking.
There are some Off Page SEO techniques used by search engine optimization companies that should be avoided. Using these techniques may result in your site being penalized and or banned.
Negative Off Page Techniques May Include:
• Avoid using "Free - For - All" link directories , Link Farms, or any other type of directory or service that provides unedited and unverified links. These are frowned upon by search engines.
• Do not spam your link on any blog, guestbook, feedback page, or any way to artificially insert your site URL links in any way that hurts the content and disrupts the service of another website. For example you "Spam" your website URL on a guestbook of someone elses homepage. This type of spamming technique not only will likely get your site penalized and banned by search engines, but also disrupts the websites of others.
• Avoid excessive "cross linking" of your own websites to inflate your inbound links. Cross linking multiple sites you have is many times a natural means to serve the visitor relevant content. However excessively cross linking to duplicate content of your own will likely result in your site being penalized.
In off-page SEO use many steps. These are following
1. Directory submission (regular link )2. Directory submission (reciprocal link)
3. Blog writing
4. Article writing
5. Blog submission
6. Article submission
7. Social media bookmarking
8. Social media submission
9. Press release writing
10. Press release submission
11. Classified accounts creation
12. Link building (one way,two way ,three way)
13. Promote on social networking sites like facebook.com,orkut.com etc.
14. Pay per click
15. Search engine marketing
So these are some points in SEO .if will follow these steps then we can get good page rank and traffic.
