Promoting your business online is probably the best and the most effective way to increase your sales and you can easily market your products. However, it does not stop you in creating a beautiful website. You must not give your customers a hard time in finding your website. On Page SEO is one of the effective ways to promote your website and expert SEO Management Consultants can help your work a lot easier and faster. In this process you will optimize every page of your website. There are many factors to consider in applying On Page SEO such as:
- Keyword Research:
Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search.
so if you want to get the good result in search engine then you should choose the right keyword for your site .you can use for keyword research Google ad word.
Remember that your choose keyword should be in your content in body tag.then it will be very useful for your website.
2.Title Tag: Title tag is very important factor in on page SEO .
The title tag has been – and probably will always be – one of the most important factors in achieving high search engine rankings.
Title tags of your pages can often generate quick and appreciable differences to your rankings. And because the words in the title tag are what appear in the clickable link on the search engine results page (SERP), changing them may result in more clickthroughs.
When you are write title then you should have remember this thing that title tag should contain Specific Keyword Phrases and company name.
3.Meta Keywords:
Now that we've covered the all-important title tag and meta description tag, it's time to move on to the very misunderstood and abused meta tag, the meta keyword tag.
Everyone knows that to obtain high search engine rankings all you have to do is put the keywords that you want to rank high with into your meta tags, right? Not even close! If it were that simple, I'd certainly be out of work. How many of you reading this column have obsessed over meta tags such as the keyword tag? How many of you have tried putting every relevant keyword you could think of into this meta tag, only to have your site continue to be nearly invisible in the search engines? How many of you couldn't decide if you should put commas between the keywords? Spaces? No commas? ALL CAPS? Plurals?
4.Meta Description: The keywords and phrases you use in your Meta description tag don't affect your page's ranking in the search engines (for the most part), but this tag can still come in handy in your overall SEO campaigns
Meta Description Tag in HTML
The Meta description tag is a snippet of HTML code that belongs inside the <Head> </Head> section of a Web page. It usually is placed after the Title tag and before the Meta keywords tag, although the order is not important.
The proper syntax for this HTML tag is: <META NAME="Description" CONTENT="Your descriptive sentence or two goes here.">
5.Keyword Frequency: Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page.
The theory is that the more times a keyword or keyword phrase appears within a web page, the more relevance a search engine is likely to give the page for a search with those keywords.
In general, I recommend that you ensure that the most important keyword or keyword phrase is the most frequently use keywords in a web page.
But be careful not to abuse the system by repeating the same keyword or keyword phrases over and over again.
6.Keyword Density: Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page.
The preferred keyword density ratio varies from search engine to search engine. In general, I recommend using a keyword density ratio in the range of 2-8%.
You may like to use this real-time keyword analysis tool to help you optimize a web page's keyword density ratio.
7.Keyword Proximity: Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are, the better.
For example:
How Keyword Density Affects Search Engine Rankings
How Keyword Density Affects Rankings In Search Engine .Using the example above, if someone searched for "search engine rankings," a web page containing the first sentence is more likely to rank higher than the second.
How Keyword Density Affects Rankings In Search Engine .Using the example above, if someone searched for "search engine rankings," a web page containing the first sentence is more likely to rank higher than the second.
The reason is because the keywords are placed closer together. This is assuming that everything else is equal, of course.
8.Keyword Prominence: Keyword prominence refers to how prominent keywords are within a web page.The general recommendation is to place important keywords at, or near, the start of a web page, sentence, TITLE or META tag.
